first, let me say that I am from Paraguay, so I do have experience drinking Paraguayan brands. I also drink yerba in the traditional way (with a guampa and bombilla, not as a té). Getting back to the point, I love this brand: it's fresh and light. At the same time, it is not bitter at all (like other brands with extra ingredients). One of the things that I like the most is that it kept its flavor for a long time, even when drinking it hot. This brand became my favorite brand for the winter, helping me to survive the Midwest winter with a daily hot mate.