I'm fairly new to mate. I'm used to drinking the Guayaki brand tea bags. I've had Cruz de Malta before too, which is pretty similar in taste to La Rubia in my opinion. My husband disagrees with me though. He's from Argentina, so he's been drinking mate his whole life. He's not too crazy about this brand, he likes the intense smoked flavor of Cruz de Malta. I personally love this brand though and would order it again. And this seems like a great company to order mate from too. The shipping was very quick.